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For the second time, "twelve", the Serviceplan Group magazine for customers, employees and friends of the group has been released. With themes around "Back to the Future: what can we learn from 2015 and what counts in 2016", it presents an annual review of twelve top topics in which Europe's largest owner-managed agency group was engaged in 2015. These include: pioneering technological innovations, pioneering marketing ideas, new strategies for the "war for talent", and personalities such as Anke Schäferkordt, Boris Becker, Robbie Williams, Dr. Eckart von Hirschhausen, Barbara Schöneberger and Olaf Scholz. The magazine's art highlight is an exclusive series by well-known artist Jonathan Meese.

Munich, February 2nd 2016 — Big themes, big names: In 2016 the Serviceplan Group presents themes and personalities from the past year in its magazine - in twelve sections. Last year, the magazine "twelve" premiered and won the Red Dot Communication Design Award for 2015.

In "twelve" personality brands such as Boris Becker, Bill Kaulitz and Heino have their say. There's the issue of the changing media world, with names such as Barbara Schöneberger, Anke Schäferkordt and Jürgen Kaube. There are inspiring and insightful contributions to groundbreaking innovations such as gesture control in vehicles, and the emerging digital markets in China.

In addition, Olaf Scholz, the Mayor of the Free Hanseatic City of Hamburg, talks in "twelve" about the importance of personality branding in politics. Why humour encourages creativity, is described by medical doctor and comedian Eckart von Hirschhausen. Anke Schäferkordt, the CEO of Mediengruppe RTL Germany, explains the future of television. Top marketer Satjiv S. Chahil talks about the power of innovation in Silicon Valley and music star Robbie Williams turns into a secret agent for a spectacular campaign.
How you can stay on course as a sports brand success is revealed by tennis legend Boris Becker in an interview. And director Sönke Wortmann shows with "Made by Germany", how cinema and branded entertainment can benefit from each other. How to deliver innovative cutting-edge technology in innovative communications is explained by BMW marketing director Stefanie Wurst in her article, and not to be missed is an interview with entertainer Barbara Schöneberger about credibility as a success concept.

Another highlight of the second issue is an exclusive series of paintings by Jonathan Meese, one of the greatest artists of our time. For the series, which focuses on Star Trek cult figure Mr Spock, the artist has written a manifesto (in German):

Mr. Spock ist Evolutionsspielkind und garantiert Zukunft.
Mr. Spock kennt keine Realpolitik. Mr. Spock liebt Kunst.
Mr. Spock führt in die Freiheit der Kunst. Mr. Spocks Kunstraumschiff ist totalstes Spiel.
Mr. Spock und Captain Kirk sind elementarst Freunde. Raumschiff Enterprise ist versachlichteste Führung.
(Mr. Spock is a child of evolution and guarantees the future.
Mr. Spock is not aware pragmatic politics. Mr. Spock loves art.
Mr. Spock leads in the freedom of art. Mr. Spock’s art spaceship is the most total game.
Mr. Spock and Captain Kirk are elementary friends. Star Trek is objectified leadership.)  

Florian Haller, CEO of the Serviceplan Group: "We have experienced a successful and eventful twelve months – with interesting creative work, exciting innovations, new office openings in Shanghai and a Maison de la Communication in Paris, a new Creative Campus in Munich with the Steinbeis University and the CMO of the Year award for the best marketing director in Germany at the Munich Residenz. 2015 was rich in highlights for us, shown not least in the variety of subjects in 'twelve', and by the many individuals who have contributed to our magazine. "

The Serviceplan Group

The Serviceplan Group is the largest owner-managed agency in Europe, with locations in more than 30 countries. Founded in 1970 by Dr. Peter Haller and Rolf O. Stempel as a classical advertising agency, Serviceplan has grown to become an agency group combining  every modern communication discipline under one roof: the House of Communication.

For the 'twelve' E-Paper you can register here.

The pictures shown in the gallery are works of the series of paintings by Jonathan Meese.

The pictures may only be used for editorial purposes and to report on the magazine 'twelve'.


Christiane Wolff

Christiane Wolff
Chief Corporate Communications Officer

+49 89 2050 2270

E-Mail: c.wolff(at)serviceplan.com