The Serviceplan Group is now represented in Spain, through its participation in Publips, one of Spain's major independent agency groups. Serviceplan is now at 31 locations worldwide. Publips has its headquarters in Madrid and a second site in Valencia. Moreover, since 2013, Publips has had a regional agency network under the name INRED. Overall Publips has 60 employees.
Munich/Madrid, February 25th 2016 — Serviceplan goes to Spain: The Serviceplan Group, the largest owner-managed agency group in Europe, is now also present in Spain. Through its participation in Publips, which is also independent, Serviceplan increases its European presence from Germany, Austria, Switzerland, Italy, France and the Benelux countries, to also be represented in Spain. Publips has its headquarters in Madrid and a second site in Valencia. In the long term, the head office in Madrid will be expanded to become a House of Communication, as with the Serviceplan Group's other European locations. Moreover, since 2013, Publips has built its own regional agency network under the name INRED and is thus also represented in the Canaries, the Balearic Islands, Catalonia, Andalusia and other locations. In total Publips has 60 employees.
Serviceplan and Publips have been working together on joint projects for a year, for clients such as Metro/Makro and Bahlsen, among others. Over the years Publips has worked for more than 2,000 brands and currently has the likes of Ikea, Makro, Amstel, Jack&Jones, Cruzcampo and Val Venosta on its list of customers.
Florian Haller, CEO of the Serviceplan Group: "We want to offer our services to our customers in all the major markets in Europe and the rest of the world. Spain is a central, growing market. In Publips we have found a group of agencies that is not only independent, but has also been present in the main cities of Spain for many years, and that presents an enormous competitive advantage in the Spanish market. We are looking forward to a successful and exciting collaboration".
Markus Noder, Managing Director of Serviceplan International, adds: "Another important step in our internationalization has been achieved with the participation of Serviceplan in Publips in Spain. Our goal is to open a House of Communication in Madrid shortly, with our three main brands: Serviceplan, Plan.Net and Mediaplus".
Luis Piquer, Managing Director of Serviceplan Spain, about his new role: "Our agency model fits perfectly with the philosophy and the agency model of the Serviceplan Group. We are delighted to now be part of this group of agencies and to be able to offer our current and future customers the added value which an integrated and increasingly international group of agencies can offer".
The Serviceplan Group is the largest privately owned, partner-managed and most widely established agency group in Europe. It has more than 2,800 employees worldwide. Founded in 1970 as a traditional advertising agency, Serviceplan quickly developed the concept of the "House of Communication", to date the only fully integrated established agency model in Germany which unites all the communication disciplines under one roof; whether brand strategists, creatives, media or online specialists, web designers, dialogue and CRM experts, market researchers, public relations consultants or sales professionals – at Serviceplan everyone works together, now at over 30 locations worldwide.
Picture 1 (from left): Markus Noder, CEO of Serviceplan International, & Florian Haller, CEO of the Serviceplan Group
Picture 2: Luis Piquer, CEO of Serviceplan in Spain
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