Let out the You. The SalzburgerLand includes the most varied holiday destinations. They all have one thing in common: they impress through their natural and authentic character. This has an effect on the guests in the SalzburgerLand, because they can be, however they feel momentarily.
Serviceplan Austria developed this strategy and compliant implementation and realised a TV spot transporting not only different content, but also focussing on various target groups. This position is condensed into the simple, concise claim: „SalzburgerLand. Let Out the You.“ Winter brought a record number of visitors, for a variety of reasons, maybe one of which was this new communicative image.
Hotel, Travelling & Tourism