More and more partner exchange agencies create fake accounts to raise the quality of their range. To communicate that, the first Shazam-enabled radio ads were broadcast, which allow listeners to reveal the real face behind the allegedly appealing partner profile via synchronously initiated videos.
At the beginning of the spot, listeners are invited to activate the Shazam application and launch additional visual material on their mobile device. The attractive voice in the spot is given an unexpected face by that synchronous video.
Almost 10% of all aired spots have been tagged. The number of new registrations on parship.at had increased significantly during the campaign period.
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