In 2012, Serviceplan Austria had already designed a campaign for PARSHIP.at in Austria and Switzerland, which focused on the PARSHIP.at's success rate. It was realised by pointing out to the consumer the permanent loss of clients of PARSHIP.at. Simply because most of the clients sign out as happy couples – which means the mission was completed. The campaign was used on TV, online as well as Citylights and posters. PARSHIP.at is market leader in Austria and Europe in the field of partner agencies for sophisticated singles, due to the unique „parship-principle“, which ultimately leads to long-term happiness using scientific methods.
Mode & Lifestyle