Parship's main quality is to bring people together, whose chances of staying together are quite high. In this case, similar attitudes are just as essential as opposite features. Serviceplan Austria took up this idea and created a TV and outdoor campaign. Short TV spots were realised to show how some people resemble or complement each other. In short, how they are meant for each other – and parship makes sure they get to know one another. This is rounded off by an appearance on Citylights.
Mode & Lifestyle