For the third time the Serviceplan Group is supporting the international young talent competition for students "The Young Ones", both as an official partner and with an accompanying campaign. It takes place alongside the creative competition "The One Show" of the New York non-profit organization "The One Club" and consists of "The Young Ones Competition" and "The Young Ones Festival". With submissions from 30 countries, it is one of the world's largest awards for young creative people. Entries will be accepted until 4th March 2016.
Munich / New York, October 23rd 2015 — The Serviceplan Group has been an official partner of the international youth competition of New York based "The One Club" since 2013. Again this year, the campaign, which is intended to attract entries from young creatives and is now live, comes from Europe's largest independent agency. The graphics for the campaign are supported by catch phrases such as "be the brave one" or "be the curious one" and are based on the iconic The One Show Pencils illustrated characters. They are in use at universities worldwide in the form of posters and flyers along with animated banners on their websites, as well as on graphics-, design- and art- portals, e-mail marketing channels, on numerous social media channels and on the central worldwide website at www.theyoungones.org.
In addition, Serviceplan has produced two briefings, which the young creatives can choose between for the competition.
In the "Social Brief" with the theme "Gender Empathy" the motto "empathy leads to equality" calls for ideas which promote better understanding between the sexes, and thus gender equality.
The "Client Brief" comes from the "LEGO Retail Experience". Here designs for special shopping experiences in LEGO Stores are asked for with the task "create great shopping moments".
Serviceplan, together with further top international creatives and client representatives also form the jury, which will award the coveted young talent prize in New York in May 2016.
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