Mediaplus and Plan.Net, both Serviceplan Group agencies, have won gold and silver in the GWA Effies Awards 2015. Gold went to Rügenwalder Mühle in the "New-New" category (agency, Mediaplus, from the House of Communication Hamburg). Silver went to Media Markt in the "Activation" category (agency: Plan.Net Media).
The Effies were awarded on November 5 in Frankfurt Gesellschaftshaus in the Palm Garden for the 34th time. The award is considered the national Oscar of the advertising and communications industry, and honors the best of marketing communications.
Campaigns which receive the Effie awards from the Association of Communications Agencies (GWA) have proven their success in the market. The main evaluation criteria are therefore effectiveness and efficiency of communication activities.
Altogether 132 works were submitted this year, 61 finalists were selected and 22 Effie trophies awarded, including five gold, seven silver and ten bronze.
Corporate Communication & PR
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