To make campaigns even more efficient, Mediaplus investigates the neuronal effect on consumers with the help of neuromarketing.
Which processes run through the minds of consumers when they see a particular advertisement or when they need to make a buying decision? So as to order these processes, which often occur unconsciously, Mediaplus relies on neuromarketing.
In Europe's largest fundamental study on the theme of neuromarketing, we identify the following on the behalf of our clients: in media planning, which TV environments work best for the respective brands and target groups? Are longer adverts really better? And which design aspects of an advertisement make it into the long-term memory?